Providing a very professional operation when it comes to career research and networking, as well as quality connection and communication opportunities for staff and employers, LinkedIn's possibilities do not end with ensuring that people in the business world stay in close interaction. LinkedIn also helps you gain a great advantage in appealing to a target audience with a professional business identity, thanks to the option to advertise within.

First of all, an ad account should be created by visiting https://www.LinkedIn.com/campaignmanager. Afterwards, you can click on the 'create a campaign' text to broadcast advertisements. Specifying many details such as job field or title, years of experience, location and work areas will determine the target audience of the advertisement. During the process, the advertiser should determine the type of advertisement in a planned manner in line with its objectives, and choose the most appropriate choice among different advertising strategies and models to meet their expectations. After the target audience is determined and the budget limits are drawn successfully, the creative is prepared.

LinkedIn Text Ads, Sponsored LinkedIn Ads, Sponsored LinkedIn Mails, Dynamic Ads, Display Ads.

LinkedIn ads, which are an unrivaled opportunity for those targeting professional institutions, organizations and individuals in business life, are especially important for those interested in B2B Marketing. Under the leadership of LinkedIn advertising and the right strategies, brand awareness, recognition and prestige can be maximized.

First, a new LinkedIn campaign must be created. Immediately after, the necessary filters should be performed to define the target audience. In the third stage, the 'sponsored advertisement' model should be selected among the types of advertisements. In the last step, a sponsored advertisement is created by determining the budget and plan and the process is completed.

Prices in LinkedIn advertising vary in three different categories: cost per impression, per post, and cost per click. The minimum pricing requirement for the cost-per-click (CPC) option is $2. In cost-per-impression (CPI), the advertiser is charged for every 1,000 impressions. A minimum of $2 USD is required for this option. Finally, in the cost per send (CPS) model, your advertisement and information published on LinkedIn appear directly in the inboxes of your potential customers in your target audience, and each message is charged an average of $ 0.80.