CRM stands for customer relationship management. It is an inclusive name given to all efforts to retain the customer base and acquire loyal customers. CRM software protects existing customers, enables you to reach potential customers and gain new customers.

To ensure a healthy and seamless customer experience, you need a complete view of your customer and the right information to bring that view together. CRM; collects information from a variety of sources, including e-mail, websites, stores, call centers, sales, marketing and advertising. The main purpose of CRM is to gain more customers and increase your customer retention rate.

It helps you do advanced analytics. It allows you to have a deeper understanding of customers. It allows you to provide better customer service, make more sales and get more loyal customers.

Operational CRM, Analytical CRM, Collaborative CRM.

After the most suitable CRM for the company is determined, the process begins for the company and the customer. For a successful CRM process, you need to pay attention to various stages. First of all, the right target customer group should be selected. Afterwards, it is necessary to gain customers that are compatible with the company and to which the services provided by the company will appeal, and to ensure that the customer continuity is maintained by ensuring that the acquired customers are loyal to your business. It is aimed to increase sales by building trust between customers and the company, which is achieved through a healthy CRM process.

CRM systems are mostly associated with sales teams. However, with the expansion of CRM's reach over time, these systems have become important for many areas such as trade and marketing.

CRM and marketing is about storing and using data. Marketing systems allow you to communicate with both prospects and customers by collecting leads and directing them to the sales team. CRM, on the other hand, aims to find potential customers, to ensure that these customers buy your service or product, and to convert those who purchased products or services from your business in the past into loyal customers who will continue their commercial relationship with you in the future.